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Functional Media

4 reasons why you need an IG strategy for your business

4 reasons why you need an IG strategy for your business

Why build an Instagram strategy for your business?

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Posting beautiful photos or posts full of education to your feed isn’t too hard. However, a proper strategy for your Instagram goes WAY beyond this.⁠

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While having a beautiful feed or sharing value is essential, you also need to be drawing in a new audience and sending those followers to your website with strategic content.⁠

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While most are quick to assume that having a strong social media presence can help you get leads directly from the platforms it also helps in an indirect way as well (especially if you are a brick & mortar business).

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Boost your growth by creating a strategy from these principles:⁠

  1. If a person likes you or your brand, they’re far more likely to buy from you. It’s a powerful way to differentiate yourself.⁠

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What most get wrong:

Most people on social media sound exactly the same with little to no personality. They are scared to stand out or use their own unique voice.

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What to do instead:

Share the full you! What are your quirks? Share the behind the scenes of your life, personal moments, and credentials that make you stand out.

  1. What makes a person like your brand? Trust! The more they trust you, the more they’ll like you.

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What most get wrong:

Most are afraid to share too much or to give too much information away. They think that if they share too much, someone won’t see any value in working with them. The opposite is actually true!

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What to do instead:

A secret to building trust is two-fold. Provide lots of value and educational content … consistently. Sharing a lot of value gives people a taste of what they can expect when they work with you. Posting consistently sends a subconscious message to them that you are someone that can be trusted (as opposed to posting inconsistently).

  1. Strengthen these relationships through the RIGHT kind of strategic content. Make sure you’re clearly sharing your brand and its values in your IG stories, posts, and captions.⁠ (Need help figuring out what to post? Check out our FREE month content calendar with post ideas and story prompts designed to emotionally connect, provide value, and position you as the expert who has the solution that your audience is looking for.)

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What most get wrong:

I see many accounts just sharing one type of post. For a cohesive strategy, you must be sharing several different types of posts.

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What to do instead:

Rotate through these types of posts: value/educational, “why you” aka what sets you apart, personal stories, inspirational/motivational posts. (Want an affordable strategy with the post captions 100% done for you, read HERE)

  1. Perhaps, the most important point is to interact and engage frequently with your audience to further strengthen the relationships.⁠

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What most get wrong:

I see SO MANY get this part wrong. Simply posting something and then never getting on social media again can actually detract from your brand image. Another thing I see people do is that they are waiting for someone else to initiate the conversation.

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What to do instead:

Be the first to start a conversation and engage! Whether that’s commenting on other people’s posts, sending a welcome message to your new followers, or sending a random DM to your most loyal followers, there are countless ways to initiate the conversation to develop relationships.

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Your Instagram strategy brings in new clients when they like you. Help them like you by creating trust and relationships with creative content that strategically showcases your brand.⁠

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