Functional Media
Followers
➡︎
Clients
A Proven System for Health Practitioners Who Want More Booked Calls & Less Burnout
Even if you have less than 1,000 followers and hate selling, this strategy works.
You didn’t become a health practitioner to spend hours on Instagram, hoping clients show up.
But here you are—posting valuable content, getting likes, yet still struggling to turn followers into clients. The truth? It’s not about engagement—it’s about having the right system.
Followers to Clients gives you a simple, step-by-step strategy to attract, nurture, and convert—so you can grow your practice with ease.
I See You.
You’re doom-scrolling IG, feeling the sting as your peers seem to skyrocket while you’re stuck with crickets.
One month you land a few clients, the next? Silence.
You love what you do—but turning followers into clients? That feels impossible.
Before you give up and begin the process of searching for a J.O.B in another clinic… and working for someone else's dream…
I need you to know...
You are more than capable of building the practice of your dreams.
Even if you:
✖️Have less than 1,000 followers
✖️Dread the idea of selling
✖️Are already stretched thin for time
Real talk?
The world needs you and your skills more than ever right now.
In a world where chronic illness and health challenges are on the rise, people are desperately searching for real solutions.
They don’t need another quick fix or generic advice—they need YOU.
It’s time to share your knowledge, reach those who need you most, and help your followers become the raving clients who benefit from your care.
Are you ready to learn how to create content that connects to the heart of the people you’re meant to heal?
Picture this for a sec...
You post once—and instead of crickets, you wake up to DMs from ideal clients ready to book.
Your Instagram content feels effortless—no more overthinking or wasting time on posts that don’t convert.
You’re no longer chasing clients or feeling ‘salesy’—they come to YOU, already pre-sold.
Your calendar is booked with dream clients, and your income finally reflects your expertise.
You’ve already been putting in the hours—now let's make those hours work harder for you, turning followers into loyal clients while you focus on what you love:
helping people live healthy lives.
Consider the ripple effect that unfolds when you master this skill.
A single, intentional shift in your messaging creates waves that transform not just your business, but your entire life.
That’s the true power of Followers to Clients—expanding your impact and amplifying your success, one small but mighty step at a time.
Hi, I’m Melanie - the founder of Functional Media
Since 2017, I've supported over 900 Functional Medicine practitioners, Naturopathic Physicians, and Health Coaches just like you to:
Sell out their program launches
Reach 100K+ followers
Scale their practice from $0 to 7 figures
Get booked as guest speakers on top podcasts
Bring on additional practitioners
Get featured in top media publications
Launch passive income streams
Become medical advisors to health & wellness products
Receive speaking opportunities for events
Attract a 6-figure book deal from a major publisher
Have viral posts that reach over 1 million views
Cumulatively earn over millions, of dollars by creating targeted social media strategies and content that converts.
Now, I’m giving you the exact strategy I use with my $3,000/month clients—inside Followers to Clients.
Gone are the days of spending $10,000-$15,000 a month on newspaper and radio ads to fill your practice.
In today’s world, social media offers a powerful, cost-effective way to reach your ideal clients. While it might seem ‘free,’ investing your time or money wisely into effective strategies is key.
That’s where Followers to Clients comes in.
My clients pay me $3,000+/month to implement the simple yet powerful tactics I teach you in Followers to Clients.
After all, it’s the strategy that gets you in front of the exact people who are ready to invest in what you offer.
I created Followers to Clients so that you can learn the strategies I use, and master them for yourself. Learn these strategies once, and you’ll be able to use them over and over again for repeatable success:
💡 position yourself as the expert your people have been looking for
💡 turn on the faucet to add clients to your practice whenever you’d like
💡 free up your time so you can focus on what you love most—helping people
So, if you're...
✔️ Craving consistency, clarity, and confidence
You want to know exactly what to say to resonate with your ideal client and turn fleeting success into a reliable, repeatable strategy. You're ready to stop guessing and start sharing your expertise authentically, knowing your words will attract the right clients.
✔️ Wishing for a thriving practice free from marketing overwhelm
You dream of a stress-free, streamlined strategy that simplifies your marketing efforts while consistently filling your practice with clients eager to work with you.
✔️ Aching to fulfill your real purpose: helping others heal
You’re yearning for clear, actionable steps that guide you from content creation to client conversion, so you can focus on what you do best—transforming lives.
Followers to Clients is for YOU.
Here's what you get when you join…
⬇️ ⬇️ ⬇️
When you sign up, you’ll get INSTANT access to the pre-work section of the course to melt through limiting beliefs and set yourself up for success:
After that, you’ll get access to one module per week. Learn at your own pace, while each module builds upon the last and gives you the skills you need to progress through each module in order.
Pressed for time?
No worries—each module is made up of potent micro lessons averaging just 5-10 minutes each—perfect for fitting into a busy work day.
Lessons will be marked as either Theory Videos or Actionable Videos so you can return to the lessons you need with ease and start making moves on social media.
Enjoy immersive video content, handy workbooks with scripts, templates, sample launch plans, and more to help you each step of the way:
Module 0: Pre-Work - Your Sales Success Foundation
(available immediately upon joining)
Before you start selling, you need the right foundation. This phase helps you shift your mindset, set goals that actually drive results, and implement a proven strategy with ease—so selling feels natural, not forced.
💡 You’ll Learn:
✔️ How to maximize results with targeted effort
✔️ The key mindset shift that makes selling feel effortless
✔️ My Personal High-Converting Form – The exact template I’ve used for 8+ years to generate $$$ for clients
After that, you’ll get access to one module per week. Learn at your own pace, while each module builds upon the last and gives you the skills you need to progress through each module in order.
Pressed for time? No worries—each module is made up of potent micro lessons averaging just 5-10 minutes each—perfect for fitting into a busy work day. Lessons will be marked as either Theory Videos or Actionable Videos so you can return to the lessons you need with ease and start making moves on social media.
Enjoy immersive video content, handy workbooks with scripts, templates, sample launch plans, and more to help you each step of the way:
Module 1: Relationship-Based Selling (Without Feeling Salesy)
Selling isn’t about pushing—it’s about building trust and guiding followers from passive interest to active investment. This phase shows you how to nurture relationships, create buying confidence, and move people toward working with you—without feeling like you’re “selling.”
💡 You’ll Learn:
✔️ How to confidently share your offer in a way that feels natural
✔️ The key psychological shifts that move followers from interest to investment
✔️ A relationship-based approach to selling that creates loyal, paying clients
📄 Plug-and-Play Resources:
Relationship Conversion Guide – Move followers from the “friendzone” to paying clients
Client Belief Templates – Plug-n-Play templates to easily position your offer as the obvious solution
Buyer Readiness Framework + Templates– Know exactly when, what, and how to guide people to say yes with DFY templates.
Module 2: Turn Your Instagram Into a Client Magnet
Your Instagram profile is more than just a bio—it’s your storefront. When optimized correctly, it instantly attracts the right people, builds trust, and turns followers into clients. This module helps you create a profile that works for you, so potential clients immediately see why you’re the go-to expert.
💡 You’ll Learn:
✔️ The key elements of a high-converting profile that attracts ready-to-buy clients
✔️ How to position yourself as the obvious solution in your niche
✔️ The strategy behind your bio, content, and sales flow that moves people from follower to buyer
📄 Plug-and-Play Resources:
Instagram Bio Optimization Checklist – Make sure your profile is set up to attract and convert clients effortlessly
Module 3: Content That Converts – No More Posting Without Purpose
Not all content leads to clients. This module helps you create strategic, high-impact content that builds trust, attracts the right audience, and moves them toward working with you—without wasting time on posts that don’t convert.
💡 You’ll Learn:
✔️ The 4 essential content types every health practitioner needs
✔️ How to balance content for growth, engagement, and sales
✔️ Proven selling frameworks that make your content work for you
📄 Plug-and-Play Resources:
Selling Frameworks + Templates – Structure your content for conversions
Optimized Content Types Guide – A breakdown of what to post (and why)
High-Performing Caption & Post Templates – Save time while creating content that attracts & sells
Module 4: Selling in Stories – The Fastest Way to Get Clients
Instagram Stories are where trust builds and sales happen. This module shows you how to structure your stories strategically—so your audience engages, trusts you, and takes action.
💡 You’ll Learn:
✔️ Why Stories are the most powerful (and underused) sales tool on Instagram
✔️ The exact Story-selling frameworks that convert viewers into clients
✔️ How to keep your audience engaged daily—without feeling repetitive
📄 Plug-and-Play Resources:
3 Story-Selling Frameworks – Proven structures that make selling effortless
5-Slide Story Sequence – Step-by-step prompts to move people from viewer to buyer
Daily & Weekly Story Plan – Know exactly what to post & when
Conversion-Boosting Poll Ideas – Simple ways to increase engagement & sales
Master this, and your Stories won’t just get views—they’ll generate clients.
Module 5: The DM Sales System – Turning Conversations Into Clients
Your DMs are one of the most powerful sales tools you have—when used the right way. This module teaches you how to turn casual conversations into paying clients without feeling awkward, pushy, or scripted.
💡 You’ll Learn:
✔️ How to confidently sell in DMs while keeping it natural and engaging
✔️ The 3 types of DMs that lead to more booked calls and conversions
✔️ Simple systems to streamline and automate your DM strategy for consistent sales
📄 Plug-and-Play Resources:
Welcome DM Templates – Start conversations that feel organic, not salesy
Objection-Handling Guide – Confidently navigate concerns and hesitations
Follow-Up Strategies That Work – Keep leads warm without feeling annoying
Master this, and your DMs will become a seamless sales system that consistently brings in new clients.
Module 6: Booking Calls & Closing Clients With Confidence
Sales calls shouldn’t feel stressful or scripted. This module teaches you how to attract the right leads, hold natural conversations, and close with confidence—without pressure or awkwardness.
💡 You’ll Learn:
✔️ How to pre-qualify leads so you’re only talking to the right people
✔️ The simple framework for leading sales calls with confidence
✔️ How to close more clients—without feeling pushy or salesy
📄 Plug-and-Play Resources:
Pre-Qualification Checklist – Ensure every lead is a great fit before the call
Confident Sales Call Framework – A step-by-step structure to guide conversations seamlessly
By the end of this module, you’ll feel clear, confident, and in control—turning more calls into clients with ease.
Let me be clear:
❌ Followers to Clients WON'T
teach you how to...
✖️ Shake your booty to get more reel views.
✖️ Use icky sleazy sales tactics to get clients by any means necessary.
✖️ Chase fleeting viral trends.
✖️ Waste your energy trying to outdo your peers.
✅ Instead, you'll learn how to...
Share your expertise authentically and with ease, so you can build trust and become the go-to practitioner—without feeling salesy.
Create potent content that connects to the heart of the people that you are meant to heal.
Implement a streamlined content creation process that feels aligned and effortless, freeing you up to focus on what you love—healing.
Show you how to build connection, so that selling is simply a byproduct, not the goal when creating content.
Develop a repeatable system for turning followers into clients that you can rely on, no matter the social media trends.
Don’t take it from me—here’s what just a few clients have to say:
I know what you're thinking:
"Will Followers to Clients really work for my business?"
Let's talk it out!
💭 “I only have a few hundred subscribers. Is this for folks with bigger followings?”
Followers to Clients is for any practitioner who wants to grow their business using social media—whether you’ve got thousands of followers already or just a handful.
No matter where you’re starting from, I show you how to start converting the followers you DO have—plus I share my secret viral formula for growing your account with ease!
💭 “I cringe at the idea of selling my services for social media. Do I have to adore social media promotion for this to work?”
You’re not alone on this one. We’ll MELT this belief in the pre-homework, before you even dive in!
💭 “I’m already stretched so thin for time. Is this worth it for me?”
Trust me, I know you’re already wearing a billion hats. That’s why I made Followers to Clients into potent 5-7 minute lessons. They give you all the theory you need to succeed, plus guidance on how to implement what you learn, quickly and easily. There are 100's of plug-n-play templates that you can use with AI to speed up the content creation process.
💭 "Is social media really worth it? I don't have a social media presence right now..."
And yet, something brought you to this page 😉
Some part of you wants to have a social media presence—which makes sense, because social media is huge when it comes to spreading brand awareness. Why not get support so that you can spend your time on what really matters to you—helping your patients?
💭 "What if I feel overwhelmed by social media strategies?"
That’s completely normal, but don’t worry—this course is all about simplifying things. I’ll guide you through breaking down the strategies into easy-to-follow steps, and you’ll also get sample weekly and monthly content calendars to implement right away. This way, you can focus on what truly moves the needle for your business without feeling overwhelmed.
💭 "I'm not a good writer."
No worries: you don’t need to be a good writer to benefit from this course!
I’ll teach you exactly how to carve out your unique space and let your authentic voice shine so the people you’re meant to help can find you. There are 100's of plug-n-play templates that you can use with AI so that writer's block is a thing of the past.the
💭 "I’m not tech-savvy. Will I be able to keep up with the course?"
Absolutely! Followers to Clients is designed with simplicity in mind. Every lesson is broken down into easy-to-follow steps, with clear instructions and visuals. If you can navigate your email, you can definitely navigate this course.
Plus, you can ask me questions at anytime and you will receive a response via video!
💭 "Do you offer refunds?"
Due to the nature of this online offering, there are no refunds available for Followers to Clients.
Let's go over that one more time...
With Followers to Clients, you get:
6 modules of in-depth but easy-to-implement lessons, including how to…
✔️ Set Yourself Up for Success: Align your mindset and goals from day one, laying the foundation for the thriving practice you’ve always dreamed of.
✔️ Attract the Right Paying Clients: Discover who your ideal audience truly is and craft a profile that speaks directly to them, leading to more meaningful connections and conversions.
✔️ Create Content with Impact: Learn to create powerful content that not only grows your audience but also builds deep trust, turning followers into devoted clients.
✔️ Turn Connections into Clients: Build authentic relationships on social media that naturally lead to loyal clients, all while staying true to your values.
✔️ Harness the Power of Storytelling: Use the art of storytelling to connect on a deeper level with your audience, converting interest into commitment, whether through posts, stories, or DMs.
No contract - Just great content!
After joining Followers to Clients you can expect to...
✨ Unlock a foolproof system for effortlessly turning followers into loyal clients.
✨ Experience the thrill of watching your social media strategy work for you, even when you're not online.
✨ Cut down your social media time, posting with precision and purpose.
✨ Step into your role as a confident, sought-after authority in your niche, with a fully booked calendar to prove it.
✨ Enjoy the freedom of a streamlined, stress-free approach to marketing that allows you to focus on your passion—transforming lives.
And if you decide not to join?
That's totally your call, but expect to...
❌ Keep spinning your wheels, unsure how to turn your followers into paying clients.
❌ Waste time on hit-or-miss content, with no clear strategy to back it up.
❌ Miss out on potential clients who scroll past your content without a second thought.
❌ Stay stuck in the grind of guesswork and overwhelm, with little to show for your efforts.
❌ Continue feeling like you're shouting into the void, while others effortlessly grow their practices.
Have more Q's? Wanna talk it out?
The Functional Media team is happy to help you decide if Followers to Clients is the right choice for your functional medicine biz.
For more information contact [email protected]
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