fbpx

Functional Media

TOP 10 MISTAKES  FUNCTIONAL MEDICINE PRACTITIONERS MAKE ON SOCIAL MEDIA

TOP 10 MISTAKES  FUNCTIONAL MEDICINE PRACTITIONERS MAKE ON SOCIAL MEDIA

Being a social media expert & a functional medicine nerd means I look at A LOT of functional medicine expert’s social media accounts…and what I see isn’t good.

.

So here are the top mistakes I see functional medicine experts (PLUS other health experts) make when it comes to social media.

.

MISTAKE 1:  Build it and they will come mentality 

.

I see many health experts falling into this trap:

“If I start a business, people will come to me without any effort on my part because I’m a specialist in functional medicine (or insert your specialty).”

.

I too thought that once I got my Functional Medicine Health Coaching Certification, people would come rushing to me and clients would be waiting at my door .

.

HOWEVER, It’s not enough to say you are a Certified Functional Medicine Expert (or to become a one for that matter).

.

In reality…

.

You MUST actively market yourself (in the correct way) to attract clients.

.

MISTAKE 2: Not sharing anything about YOU or your personal health journey

.

I get it. It’s so incredibly hard to promote yourself.

.

I’ve been there myself with my own businesses AND I’ve witnessed it at the start-up FM clinic I previously worked at PLUS I see it all the time with my clients.

.

When it comes to marketing & sharing who “YOU” are, I see so many amazing health experts not doing this.

.

Why is this a problem?

.

IF I don’t know who *YOU* are, how will future clients? The number one reason WHY people buy anything is when they feel an emotional connection to the person, product, or service.

.

How do you create this connection?

.

By sharing…

  • The behind the scenes of your life.
  • Your own personal health journey.
  • Your mistakes & wins around your topic of expertise.

[Need post ideas? Check out my FREE 365 day content calendar — with post ideas for every day of the year!]

.

Sharing YOUR story is so, so important because each and every one of us is unique and we ALL have different past experiences, different histories.

.

And those stories intimately connect you with those who you’re trying to help.

.

The world needs YOU.

.

YOU to impact and changes thousands of lives.

.

YOU.

.

MISTAKE 3:  Falling into the “functional medicine” niche trap

.

First off, I want to ask you a question..and I want you to take a moment and answer it honestly.

.

Are you sure that your “target clients” are your ideal audience?

.

Many times I see functional medicine entrepreneurs admire someone else online who they want to emulate.

.

And so they end up either consciously or subconsciously mimicking their particular business strategy, niche, or social media strategy. (also been there, done that [and it doesn’t work])

.

And this is setting you up for failure.

.

If someone successful is using a particular strategy, it doesn’t mean it’s going to work for you BECAUSE you have to find your own way.

.

Each and every successful entrepreneur has their own unique authority formula that works for them and only them.

.

Yes, you might see initial success and yes there are overlapping trends, but you won’t ever reach your full potential by following someone else.

.

When you’re mimicking someone else, you’re not tapping into your own genius. You’re not using your unique skill set.

.

For example, one of my clients thought that since she had her functional medicine training, she HAD to talk about functional medicine in the *traditional* sense (think: Mark Hyman’s style of content).

.

YET that’s not her zone of genius. Instead her zone of genius was a combination of ALL of her experiences (functional medicine, yoga therapist, nature lover, menstrual cycle lover…) AND when she started sharing content around this, she found alignment, and better engagement.

.

MISTAKE 4: Relying on referrals alone

.

You can’t rely on referrals alone (only if business is booming, and your 100% satisfied — but if you’re reading this…I’d bet you’re not)

.

You MUST be marketing yourself.

.

No ifs, ands, or buts about it. You are not a special snowflake.

.

And when it comes to marketing, you either need to invest TIME or MONEY.

.

MISTAKE 5: Trying to save a buck by taking shortcuts

(aka you’re a DIY’er &/or FREEBIE HUNTER)

.

Do you pride yourself on being a DIY’er.

.

Someone who can ALWAYS figure something on your own.

.

Well, if so, I have some bad news for you.

.

This could be a KEY thing that’s holding back your practice from blossoming into its full potential.

.

What do I mean by that?

.

If you spend hours and hours FREEBIE hunting, webinar watching, and googling something to death…

.

Please tell me how this is moving your business forward?

.

As a health professional, your expertise is in helping people transform their lives.

.

Your time is more valuable than that

.

And if you don’t value your time, you don’t value yourself. And if you don’t value yourself, your business is not going to grow. End of story.

.

If you don’t feel confident in attracting clients on social media…hire it out.

.

MISTAKE 6: Sharing other “experts” articles

.

I see health experts doing this over-and-over again on social media!

.

Why is this so bad?

.

1. These types of posts rarely get “good” engagement (liking, commenting, sharing, saving) and ultimately reaching fewer people.

There are only two exceptions for this. One is if you post a current, controversial article PLUS your thoughts on it. (eg. When the AHA made that claim about coconut oil…) OR if you’re sharing a biz bestie’s article to support them.

.

2. When you share someone else’s article, you are…

Sharing other people’s viewpoints more than your own and people follow you because they want to hear YOUR viewpoint…not someone else’s.

.

MISTAKE 7: Not thinking about how your client’s *find* you

.

Most people, when interested in a new service (especially a high-end service like a concierge doc or nutritionist or health coach)…

.

RESEARCH, RESEARCH, RESEARCH!

.

They want to see how knowledgeable the place/person you are.

.

So they look up your website, your Facebook page, your IG…and well…they stalk you!

.

They read every article.

.

They form an opinion based on what they find, whether or not they want to work with you.

.

What message are you sending people with your online image??

.

MISTAKE 8: Relying on your credentials alone

.

HOW you use those credentials, that knowledge, that expertise is more important than the letters behind your name.

.

How do you do that???

.

By consistently sharing with them…

💥YOUR PASSION – What do you do? Who do you help?

💥YOUR WISDOM – How are you different in your market?

💥YOUR STORY – What makes you interesting? How do you relate to your clients?

💥YOUR CURRENT CLIENTS’ SUCCESS – Testimonials & more testimonials…

.

MORAL OF THE STORY?

.

Don’t simply list your credentials on your website and assume that people want to see you solely based on that.

.

MISTAKE 9 : Relying on *traditional* forms of marketing

(MUST read if you’re a brick & mortar business)

.

If you’re only relying on newspaper ads, radio ads, or postcards to attract new clients to your clinic or health talks because your business coach said it was the *BEST* thing to do…I want to challenge you on that view.

.

How much are you spending on those ads?

.

A lot huh?

.

I know because I’ve worked in a brick and mortar FM start-up clinic.

.

I know that for a 1-2 week ad set with the top newspaper in our area, it cost ~$5000 (for only 4 ads…).

And that was only ONE of the ads that we would do in a month. 

.


It adds (like my pun??) up quickly doesn’t it.

Now imagine if you take that $5000 and funnel it into social media marketing (organic & paid)…how much return do you think you’d see? 

.


I’m guessing you’d see A MASSIVE return for that amount of money (and could potentially rely on that alone…). (My client’s results speak for themselves)

.

ALSO:

(Please don’t tell me you’ve tried and it doesn’t work…I’d bet you my right hand that there was something missing in the strategy)

.

MISTAKE 10: Relying on a “trusted” staff member to take care of your social media accounts

.

Trying to save money by having one of your staff members take over your social media and post on your behalf?

.

Not seeing any results?

.

It’s simply because they aren’t experts in it. (Even if they tell you they’re “good” at social media).

.

Why would you place one of your key marketing strategies in the hands of someone who isn’t an expert?

.

I want you to do a little exercise.

.

Ask whoever your staff member is in charge of social media how many hours a week or month they spend on it.

.

How much are you paying them / month?

.

Imagine once that’s off their plate how much more they could help you with your practice?

.

Imagine allotting that amount to an EXPERT who *actually* get’s social media.

(I also have THIS solution to help your staff member post high quality content on social media, in less than 30 min / week).

.

Doesn’t that sound like a much smarter move?

.

So which one(s) are you guilty of?

.

Want to hand off your social media to experts so you no longer make these results? (and actually get social media to work for you?)

.

Apply to see if you’re a good fit for our social media management HERE:

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Share
Pin
Tweet
Share