We get on a video call and I interview you for 30, 60 or 90 minutes. You leave with 15 to 60 edited, captioned, ready-to-post videos that look like you were featured on a show. Your time on this, start to finish: under three hours, and that is the longest option.
The practitioners with the best video content are rarely the most comfortable on camera. They have someone asking the questions.
Here is how it usually goes. You block time to film. You hit record. You restart because the first line came out wrong. You restart again. Forty minutes in, there is one take you could live with, and you still are not sure it should go out.
Then there is the editing, which either eats another hour or does not happen. So the video sits in your camera roll and the feed stays quiet. Meanwhile the practitioners you compare yourself to look like they are on a show every week.
A feed full of graphics tells people what you do. A video of you talking tells them who you are, and that is the thing a patient is actually deciding on before they book.
I have watched this for nine years. Put two practitioner pages side by side, same specialty, same quality of content: the one where the practitioner shows up on video converts better. Time and time again. Patients book the practitioner they feel like they have already met.
We get on a normal video call, I hit record, and I ask you questions. You answer. We keep going. Nobody is waiting for the perfect first line, because none of the pauses make it into the final videos.
You tell me the topics you want covered, who you want watching, and the things you are tired of explaining in the room. This is what I build the interview around.
Your timeA short call to check your space, lighting and audio, and to walk you through how the session runs. By the time we record there is nothing left to figure out and you already know me.
Your timeA recorded video call, both of us on camera. No script. No restarts. You answer questions about your own work the way you would explain it to a patient.
Your timeI cut the conversation into 30-second to 2-minute videos, remove the ums, the pauses and the tangents, and add captions to every one. You get the library plus an index that tells you which videos cover which topics.
Your timeThere are a lot of ways to put this together, so the details get decided with you. What the length of the conversation decides is the size of your library. Here is roughly what each one produces.
OUTPUT
└── 15+ VIDEOS
30 SEC TO 2 MIN · CAPTIONED
Posting twice a week, that is about two months of talking-head content from one sitting.
OUTPUT
└── 30 TO 40 VIDEOS
30 SEC TO 2 MIN · CAPTIONED
Twice a week covers about four months. Three times a week, closer to three.
OUTPUT
└── 50 TO 60 VIDEOS
30 SEC TO 2 MIN · CAPTIONED
Twice a week is about six months of video. Three times a week, about four.
A library is only useful if you can find things in it. Alongside the videos you get an index: each one numbered and tagged with the topics it covers. Six months from now, when you wonder whether you have anything on menopause, you look it up and see that videos 3, 10 and 27 mention it.
FM_INDEX / SAMPLE
├── 03 MENOPAUSE · SLEEP
├── 10 MENOPAUSE · LABS
├── 14 GUT · FIRST VISIT
├── 22 SUPPLEMENTS · MYTHS
└── 27 MENOPAUSE · WEIGHT
SEARCH: "MENOPAUSE" → 03, 10, 27
Topics come from your intake form, so you do not need to bring those to the call.
Someone talking to a camera is content. Someone being interviewed is a feature. Same practitioner, different authority.
When I ran social media for practitioners, every engagement started with a three-hour deep dive. Those calls were the most useful hours in the whole contract. Every practitioner has a handful of ways of explaining their work that no strategist could write for them, and they only come out in conversation.
Some of those calls got emotional. Practitioners told me it was the first time they felt properly heard about their own work. This offer is that conversation, recorded, with the editing handled.
Book a 30-minute call and we will map the package together: conversation length, the topics worth recording, and what you want the videos doing for the practice.