FM / ENGAGEMENT FILE · START HERE
FM_SYS / ENGAGE ● ACCEPTING NEW PRACTICES

Let’s turn attention into patients.

Every engagement starts with a diagnostic. Tell us where your practice is, and we’ll show you what’s standing between you and consistent patient flow, sold-out programs, and revenue that doesn’t depend on you posting every day.

Scroll · how an engagement works
01 / The Process FOUR STEPS · NO PITCH DECKS
STEP / 01→

Inquiry

Book a free discovery call below. Come ready to share where your practice is, what you’ve tried, and where growth feels stuck.

≈ 2 minutes to book
STEP / 02→

Discovery call

A real conversation. We ask the questions a generalist wouldn’t know to ask: about your model, your patients, your positioning.

30–45 minutes
STEP / 03→

The diagnostic

We map your current system (positioning, infrastructure, content, conversion) and identify the intervention that changes the outcome.

The heart of it
STEP / 04

The engagement

You get a recommendation matched to what the diagnostic found: an intensive, a project, or ongoing direction. Then we build.

Scoped to fit
we diagnose before we prescribe. obviously.
02 / Engagement Modes FM_SYS / 05 · FOUR WAYS IN

Four ways to work together. Matched to what your practice needs.

You don’t need to arrive knowing which one fits. The diagnostic sorts that out. Here’s what each looks like in practice.

E / 01 Strategy IntensiveFor: focused clarity, fast, on whatever’s most stuck

A concentrated sprint built around what your practice needs most: mapping your next 90 days of content, redefining your entire strategy, repositioning an offer, or planning a launch. You bring the problem. You leave with the plan, decided and documented.

Format: Focused sprint
E / 02 Consulting ProjectsFor: a defined build, scoped up front and delivered working

When the diagnostic points to a specific gap, we build it: your brand messaging, a funnel and follow-up sequence, a content system, a full launch campaign. Whatever the missing piece is · scoped up front, built with you, handed over working.

Format: Per project
E / 03 Fractional Marketing DirectionFlagshipFor: established practices that want senior leadership over their marketing

We run your marketing month to month: set the strategy, direct the content and campaigns, oversee the funnels and the team, and report on what’s working. The role of a marketing director, without the six-figure hire.

Format: Ongoing retainer
E / 04 Advisory & Team DirectionFor: practices whose team needs a strategist

Your VA or marketer is posting, but nobody’s steering. Monthly strategy sessions set the direction; ongoing review keeps their output on-message and on-goal. Senior thinking, without adding headcount.

Format: Monthly advisory
not sure which? that’s literally what the diagnostic is for.
03 / Before You Ask FM / FAQ FILE
Q / 01Who do you work with?+

Exclusively the health industry: functional medicine and naturopathic practitioners, integrative and DPC clinics, chiropractors, acupuncturists, health coaches, and the wellness businesses built around them. It's been that way since 2017, on purpose. If you're outside health, we're the wrong consultancy (and we'll say so).

Q / 02Do I need to know what I need before reaching out?+

No, and honestly, it's better if you don't guess. Most practices arrive asking for more content when the diagnostic points somewhere upstream: positioning, offers, or the infrastructure underneath. Come with symptoms; we'll find the cause.

Q / 03Will you replace my current team or agency?+

Not necessarily. The direction and advisory engagements are designed to sit above existing teams (your VA, your in-house marketer, even another agency) and make their work coherent. Where there's no team, we scope the build accordingly.

Q / 04What does an engagement cost?+

It depends on what the diagnostic finds and which mode fits. An intensive is scoped very differently from ongoing fractional direction. What we can promise: you'll get a clear recommendation with a clear number before anything begins, and we'll never recommend more engagement than the problem requires.

Q / 05Is there a lighter way to start?+

Yes: the productized systems. The Content Bank and the specialty Vaults give you proven, health-specific content infrastructure at a membership price point, and many consulting clients started there.

04 / Start the Diagnostic BOOK DIRECT · NO FORMS TO FILL OUT

Tell us where the system leaks.

The diagnostic starts with a conversation, not a form. Book a free 30-minute discovery call, come with symptoms, and be honest about what’s stuck. You’ll talk directly with Melanie.

FM / INTAKE · 30 MINUTES · FREE · NO OBLIGATION

One conversation. Then a diagnosis.

  • Pick a time that works for your schedule
  • Tell Melanie where growth feels stuck
  • Leave with a clear read on what to fix first
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