FM / COLLABORATIONS · AUDIENCE SHARE FILE
FM / COLLABORATIONS ● OPEN TO NEW COLLABORATIONS NO FEES EITHER WAY

Let's put our audiences together.

If you serve functional, integrative or wellness practitioners too, and you'd rather grow together than compete, let's collaborate. Joint webinars, podcast guest spots, guest content and co-hosted workshops, where we each show up for the other's audience.

Book a collaboration call → Looking for a paid brand partnership?

Mutual collaborations · No fees either way · Practitioner-focused audiences only

FM_SYS / COLLAB MAP Your audience My audience Shared event Practitioners Practitioners Webinar Podcast Guest post Workshop Both audiences grow no fees either way.
FM / INTELLIGENCE 008

The best introduction to a new audience comes from someone that audience already trusts.

01 / How It Works FOUR STEPS · BOTH SIDES SHOW UP

Simple, planned, and fair to both of us.

STEP / 01

Book a call. We talk for 20 minutes and see whether our audiences are a good match.

STEP / 02

Pick a format: a webinar, a guest spot on your podcast, guest content or your own idea.

STEP / 03

Agree on the promotion. Who emails, who posts, and when, written down so nobody guesses.

STEP / 04

Run it, then share the replay or link with both audiences.

02 / Who's a Good Fit SAME PRACTITIONERS · DIFFERENT PROBLEMS

You serve the same practitioners I do. You just solve a different problem.

C / 01

Legal and compliance for wellness businesses

C / 02

Accountants, bookkeepers and financial advisors for practices

C / 03

Business, clinical and practice coaches

C / 04

Web designers, photographers and SEO specialists for practices

C / 05

Podcast hosts and practitioner community leaders

C / 06

Educators and professional organizations for practitioners

Running a paid campaign for a product instead? See brand partnerships →

03 / Ways to Collaborate SIX FORMATS · OR YOUR OWN

Pick a format, or bring your own idea.

C / 01Joint webinar or workshop+

We co-host a live session on a topic both audiences care about. Each of us promotes it to our own list and channels, and we both share the replay afterward.

C / 02Podcast guest spot+

I join your podcast as a guest, and I promote the episode to my audience on Instagram, YouTube, Substack and email.

C / 03Guest content+

A guest post for your newsletter, blog or Substack, and one from you for mine, written for the other person's readers.

C / 04Instagram Lives and co-created posts+

A live conversation or a collaborative post that shows up on both accounts at once.

C / 05Resource swap+

We each share a free resource or recommend the other's work to our audience, where it genuinely helps them.

C / 06Your idea+

Have a format in mind that isn't listed? Bring it to the call.

04 / What I Bring AND WHAT I ASK IN RETURN

What I bring to the collaboration.

In return, I ask for the same: promote it to your audience, show up prepared, and share the replay.

05 / About Melanie FOUNDER FILE
Portrait / Melanie Burton
Melanie Burton, founder of Functional Media
Melanie Burton · Founder, Functional Media

Hi, I'm Melanie.

For more than nine years I've helped healthcare practitioners communicate their expertise, market their work, and build their businesses online. I'm an FMCA health coach and former clinic manager, so I know the practitioner as a clinician and as a business owner.

I'm always looking for people who serve practitioners differently than I do. If your audience would benefit from what I teach, and mine from what you teach, let's put something together.

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