Never face the blank page on a Sunday night again.And never publish something that makes a patient doubt you.
The Content Bank hands you a finished month of content, written from a real root-cause perspective and mapped out in advance, with an editable Canva design for every post. You add your practice details and you’re done. No staring at a cursor, no wondering if it’s clinically right.
Monthly membership30 posts + Canva designsWritten for functional medicineFrom $99/mo
Created by an FMCA health coach · Trusted by 1,100+ practitioners since 2017 · No contract · Cancel anytime
Scroll · what’s actually eating your Sunday
01 / The Real ProblemTHE PART NOBODY WARNS YOU ABOUT
The deciding is the hard part.
Every week the same questions pile up before you write a single word, and they’re the ones that actually take the time:
Q / 01
“Which topic actually fits what I’m trying to promote right now?”
Q / 02
“What angle on gut health haven’t I already used four times?”
Q / 03
“Is this post for someone new, or the patients I already have?”
Q / 04
“Is this even clinically accurate enough to put my name on?”
Q / 05
“Will this make sense next to what I posted last week?”
Q / 06 · EVERY WEEK
“And now it’s Sunday night again.”
And yes, you can open AI and ask it to help. I do too. But it still comes back generic, it still gets the clinical nuance wrong, and you’re still sitting there 40 minutes later editing and second-guessing it. The tool got faster. The deciding didn’t go anywhere. The Content Bank does the deciding for you.
“I have been using her content bank for the past year+ and I can’t tell you how much time it has saved me!”Functional Medicine Practitioner
02 / How It WorksFM_PRODUCT / 01 · SYSTEM VIEW
A month of content with the thinking already done.
You open a Google Doc and the whole month is there, written by someone who knows why a “normal” TSH doesn’t rule out a thyroid problem, and how to explain that to a patient without losing them.
01 / The plan
The deciding is done
A monthly content calendar that tells you what to post, when, and why. The topics are chosen and the month builds in a logical order, so each post earns the next one.
02 / The content
Written for your field
Posts, newsletters, blogs and story prompts in real clinical language (gut, thyroid, adrenals, sex hormones, autoimmunity, lab testing), with an editable Canva design paired to every post. 99% finished when it lands.
03 / The delivery
One Google Doc, the 1st of every month
No new software to learn, no dashboard to log into. Everything arrives in a single Google Doc on the first of the month. Read it, copy from it, hand it to anyone who helps you.
04 / The system
Consistency you can lean on
A full library that holds up in a busy season and a brutal one. Hand it to a VA who knows nothing about functional medicine and it still works.
“I have hardly stumbled across anyone else who caters specifically to functional medicine practitioners. That was a huge gap in the market.”Functional Medicine Practitioner
03 / Why This Is DifferentFM / CASE 000 · THE ORIGIN
Most content shops have never heard of the microbiome. Your patients would notice.
Years ago, the clinic Melanie managed hired an agency to run its social media. They knew marketing. They knew nothing about functional medicine. Then one morning the patient calls started.
The contract was cancelled, and the clinic spent days walking it back with patients. That is the exact failure the Content Bank was built to prevent: every post is written from a root-cause perspective by an FMCA health coach, so the gut–thyroid connection, lab testing, supplements, and the functional-versus-conventional distinction are handled the way you would explain them yourself.
You should never have to fact-check the content going out under your own name.
Incoming patient call · reconstructed
“You told me to cut out bread because of the gluten, but your Facebook page just said whole grains are good for me. Which is it?”
this actually happened
MEMBER NOTE / 03 · AFTER TRYING A COMPETITOR
“Even though I’m a satisfied customer of yours, a competitor ran a special and I took the bait… Her content is neither as informative nor as compelling as yours is. I’m SO glad I found you first.”Longtime Member
04 / The PatternOBSERVED 1,100+ TIMES
Most practitioners can produce good content, for a while. Then a hard season hits. A heavy patient load, a family thing, a stretch where you’re barely keeping your head above water. The posting is the first thing to go.
Six weeks later they’re starting from zero. The algorithm stopped showing them, the followers drifted, and the momentum they built is gone.
Consistency is a system.
A full month of content sitting ready in a Google Doc is that system. Posts, newsletters, story prompts, blogs, webinar kits, and opt-in funnels that are there whether this is a month of overflow or a month of survival.
05 / Inside Every MonthDELIVERED EVERY 30 DAYS
Finished content. Nothing to build from scratch.
Delivered as a single Google Doc on the first of every month. Read it, copy from it, customize it, or hand it off. No new platform to figure out.
D / 01All plans
Monthly content plan
A full calendar mapped around persuasion psychology and your ideal patient, so you post on purpose instead of posting in a panic.
D / 02All plans
30 done-for-you posts
Each post comes with a hook, five call-to-action options, and ten relevant hashtags. Add your practice details and publish.
D / 03All plans
Editable images for every post
Branded Canva graphics, carousels and infographics. Drop in your colors and logo in a few minutes. No stock photos.
D / 04Advanced
Newsletters & blog posts
Four newsletters and two long-form blog posts a month that go deeper into functional and naturopathic topics. Fully editable.
D / 05Advanced
Webinar & opt-in kits
A complete lead magnet and a ready-to-present webinar each month. Slides, landing page copy, email sequence and promo assets included.
D / 06All plans
Step-by-step training
Short, plain-English walkthroughs on customizing, scheduling and handing the work off. Built for practitioners who don’t love tech.
Delivered via Google Docs. If you can open a doc, you can use the Content Bank.
“Mel, this is such an amazing resource! I am so excited to use these posts. Thank you so much!”Dr. Josh · Naturopathic Doctor
06 / The Honest AnswerREAD BEFORE BUYING
“I’m worried it won’t sound like me.”
Fair. So let’s be straight about what the Content Bank does and does not do.
Out of the box it will not sound exactly like you. No done-for-you content does. What it will do is sound like a real functional medicine practitioner, because the language, the topics and the clinical lens are already right for your field. Think of it as a strong first draft.
Most members edit around 20% to add their own voice. Some post it word for word. Some treat it as a jumping-off point and rewrite the rest. Every one of those works.
What you stop doing is staring at a blank screen, losing 30 minutes to a single caption, and bracing yourself every Sunday night. That part is handled.
“I literally do not have the time to create content of this quality while running all the other areas of my business. It has given me so much more joy and confidence in my work, along with time freedom.”Functional Nutritionist
07 / Who’s Behind ItFOUNDER FILE
Portrait / Melanie Burton
Melanie Burton · Founder, Functional Media
Hi, I’m Melanie.
I got my start in functional medicine in 2015 as an FMCA health coach and clinic manager, running both the patient experience and the back end of a busy practice.
After the agency mess above, I started writing our content myself, the way a practitioner actually talks to patients. Other clinics asked if I could do theirs too. That was the day Functional Media started.
Since then I’ve helped 1,100+ practitioners show up consistently online with content built on real root-cause medicine, so they can be the expert their patients can actually find, without it taking over their week.
“Your content has really helped me stay present and in people’s minds… I just received my first new client inquiry based exclusively on this month’s inflammation posts · and that is really, really satisfying!”
ACN, LN, HHC
MEMBER / 02 · FUNCTIONAL MEDICINE PHYSICIANVERIFIED RESULT
“I increased my free initial consults by about 100% in four weeks, and my website traffic went up with it: unique visitors up 803%, page views up 603%.”
LDr. L.
MEMBER / 03 · FUNCTIONAL NUTRITIONISTVIA EMAIL
“I’ve continued to check out content from so many outlets, but I end up canceling after one or two installments: too general, or contradicting what I preach. The FMCB is a game changer: so well written, very thorough, and 100% in line with my practice. Engagement is up, I have more clients, and my business is running more efficiently.”
AAmanda
MEMBER / 04 · WOMEN’S HEALTH NUTRITIONISTVIA EMAIL
“The done-for-you content Melanie provides is by far the best out there. I can now focus on my clients rather than pulling my hair out writing posts. I now have daily DMs asking for my services, my audience has grown and my sales have never been better. It feels like Christmas morning when she drops the next month’s content!”
GG.C.
MEMBER / 05 · HORMONE NUTRITIONISTVIA INSTAGRAM DM
“I joined because managing my social media on top of my client load was getting to be overwhelming. This is the best investment I have ever made. It’s easy to use and I have the flexibility to change the posts to fit my audience and clients. If you are on the fence, I 100% recommend you join.”
DD.R.
MEMBER / 06 · FUNCTIONAL MEDICINE PRACTITIONER1-YEAR+ MEMBER
“Melanie’s content bank is a perfect mix of education, value, positioning yourself as the expert & some fun engagement. Highly recommend if you are serious about saving time · quality content at the click of a button!”
SFunctional Medicine Practitioner
MEMBER / 07 · RN / NUTRITIONISTVIA IG AUDIO MESSAGE
“I’m loving the content, it’s soooo good! I have used 2 of your newsletters so far and I actually had 6 people click on my program link. Which is amazing, it normally doesn’t happen very often. THANK YOU!”
JJasmine B.
MEMBER / 08 · PRACTICE OWNERVIA MESSENGER
“I hired a social media marketing team at over $500/mo and they only posted 2 times a week. I had to proof everything because they were way off on what I wanted to market. It was the biggest waste of money and lots of stress. … I like what I see so far.”
RNow a member
MEMBER / 09 · PRACTITIONERVIA EMAIL
“I wanted to share with you how much your content is so awesome: great, easy, useful information.”
“Mel has been a lifeline in my business for the past 5 years. Her knowledge of the functional medicine space is unmatched. With her help, my following grew to over 100K, I secured top podcasts, and grew my practice more than I could’ve ever dreamed.”
CDr. C
Note on the initials: our members are practicing physicians who keep a low personal profile, so we use initials by request. Every word is from a real member; verified references with full names available privately. Testimonials reflect individual experiences and are not typical results; your results will vary.
FM / EVIDENCE · ONE MEMBER’S INSTAGRAM, 30 DAYS ON BANK CONTENT*
+765%
Overall reach
+1,331%
Non-follower reach
+275%
Likes
+800%
Comments
+1,600%
Saves
and yes, we have the screenshots to prove it.
MEMBER-REPORTED RESULTS FROM ONE ACCOUNT · INDIVIDUAL RESULTS VARY
Save up to $275/year with the 6-month plan
FOR CONTRAST · FROM A REAL MEMBER MESSAGE
One member was paying an agency $500+/month to post twice a week, and was still proofing every post herself. The Content Bank: from $99/month, 30 posts with designs, written for your field.
PLAN / 01
Basic
Show up consistently on social without the blank page.
$99/month
Billed monthly
Monthly content calendar, mapped to persuasion psychology
“I now have daily DMs asking for my services… my sales have never been better.”
G.C. · Women’s Health Nutritionist
“This is the best investment I have ever made.”
D.R. · Hormone Nutritionist
“Unique visitors up 803% · free initial consults up about 100% in four weeks.”
Dr. L. · Functional Medicine Physician
Join anytime this month. Sign up mid-month and you still get this month’s entire drop. The vault resets on the 1st, and past months don’t carry over. No lock-in. There is no contract and you can cancel anytime, no questions asked. Because the content is delivered instantly, memberships are not refundable · but nothing keeps you past the month you’re in. *MEMBER-REPORTED ANALYTICS. RESULTS VARY.
“I recently started with your Advanced membership and loving the content so far.”Dr. Mike
10 / Questions, AnsweredFM / FAQ FILE
Q / 01Can’t I just do this with AI now?+
You can, and plenty of members still use AI for a quick draft here and there. The catch is that it doesn't know your patient load, your protocols, or what you're promoting this month, so what comes back is generic and often clinically off. You end up editing and second-guessing it, which is most of the time you were trying to save. And our members are clear on this: even with AI a click away, the Content Bank still saves them a massive amount of time every month, because the plan, the clinical accuracy and the Canva designs are already done.
Q / 02Will it actually sound like a functional medicine practitioner?+
Yes. It's written by an FMCA health coach from a root-cause perspective. You'll see supplements and nutrients, gut and adrenal health, thyroid, sex hormones, autoimmunity, advanced lab testing, and the functional-versus-conventional distinction · all handled the way you'd actually explain them to a patient.
Q / 03I’m not techy. Is this going to be complicated?+
No. Everything lands in a single Google Doc, so there's no dashboard or new software to learn. You add your practice details and you're ready. Every plan includes short trainings on customizing and scheduling, and you can hand the whole doc to a VA who knows nothing about functional medicine.
Q / 04Won’t I sound like everyone else using the Content Bank?+
Only if you want to. Most members edit around 20% to add their own voice, some rewrite more, and some post it as is. You're always starting from finished content instead of a blank page; what you do from there is up to you.
Q / 05What if I don’t have a social media presence yet?+
Then this is the simplest way to start. You get a full plan and a month of finished content without having to build the habit and figure out the strategy at the same time. You'd be starting with the system already in place.
Q / 06What if I join in the middle of the month?+
You get the entire current month's content the moment you join. Nothing is prorated. The vault resets on the 1st with a fresh month, and previous months don't carry over, so the best time to join is always now: you get everything from this month, then next month's drop lands on the 1st.
Q / 07Can I cancel?+
Anytime, no questions asked. There is no contract. Memberships are not refundable because the content is delivered instantly, but you're never locked into another month.
your sundays are about to open up.
Be the expert your patients can find. Without losing another Sunday to it.
Finished content written for your field · captions, editable Canva designs and the plan included · ready whether this is a busy season or a brutal one.
