FM / PARTNERSHIPS · MEDIA & BRAND FILE
FM / PARTNERSHIPS ● OPEN TO BRAND COLLABORATIONS MEDIA KIT AVAILABLE

Reach healthcare practitioners with someone who already understands them.

I partner with brands across technology, healthcare, education, business and consumer products that want to reach healthcare practitioners. Whether you offer practice software, an AI tool, a payment platform, clinical education, diagnostics, supplements, or something entirely different, I can help turn what you do into content that feels relevant to the practitioners you want to reach.

Book a partnership call → View the media kit Email support@functional-media.com

9+ years in health-practice marketing · Trusted by 1,100+ practitioners · support@functional-media.com

Scroll · who this is for & how it works
FM / INTELLIGENCE 005

Reaching practitioners takes more than changing the word customer to practitioner in an existing campaign.

01 / The Premise READ THIS FIRST

You don't have to be a health brand. Practitioners just have to matter to your business.

Practitioners don't only buy clinical products. They use technology, payment systems, marketing platforms, productivity tools, financial services, educational resources, and countless other products to run their businesses and support their patients.

Reaching them well requires an understanding of their work, their pressures, their priorities, and the way they make purchasing decisions. That is the context I bring to every partnership.

FM / DEMO · SAME PRODUCT, TWO MESSAGES · CLICK TO COMPARE

“Our all-in-one platform streamlines your workflows, saves you time, and helps you grow your business.”

WHAT A PRACTITIONER SEES: EVERY OTHER SAAS AD THEY SCROLLED PAST TODAY
02 / Who I Partner With TEN CATEGORIES · ONE AUDIENCE

Practitioners are your customers, users, educators or referrers? Let's talk.

I work with companies that see healthcare practitioners as customers, users, educators, referrers, partners, or an important part of their wider audience. That can include:

P / 01

Software, SaaS & AI companies

P / 02

Marketing, design & creator technology

P / 03

Payment, finance & business platforms

P / 04

Productivity, communication & automation tools

P / 05

EHR, telehealth, scheduling & practice-management platforms

P / 06

Laboratories, diagnostic companies & research tools

P / 07

Practitioner-grade supplement & dispensary brands

P / 08

Clinical education companies & professional organizations

P / 09

Conferences & industry events

P / 10

Health, wellness & consumer brands with a practitioner-facing offer

If healthcare practitioners are part of your target market, there is likely something valuable we can create together.

03 / Why Work With Me FOUR REASONS · NO FLUFF

Your team knows the product. I know the practitioner.

R / 01 I know the audience

More than nine years creating content, products and resources for functional, integrative, naturopathic, nutrition and wellness practitioners. 1,100+ of them have trusted my work. I know what gets their attention, what earns their trust, and what immediately feels disconnected from their reality.

Since 2017
R / 02 I can translate your product into their world

Together we communicate why your product matters to a practitioner's actual work, without generic benefits, forced industry language, or another forgettable product demonstration.

Context, not jargon
R / 03 I bring strategy and execution

Concept, positioning, scripts, creative direction and final content. Your team receives a complete, usable campaign instead of a loose collaboration that still needs to be figured out internally.

End to end
R / 04 I understand responsible health communication

Comfortable working with approved claims, brand guidelines, clinical reviewers, and legal or compliance teams whenever a project involves health information.

Compliance-ready
04 / Ways We Can Work Together SEVEN FORMATS · SCOPED TO FIT

Pick a format, or bring your own idea.

W / 01Creator-led brand content+

Original short-form or long-form content made for your brand's channels.

Projects can include
  • Creative concepts
  • Scripts & hooks
  • On-camera delivery
  • Filming & editing
  • Social captions
  • Calls to action
  • Alternate openings for testing

Ideal for: product awareness · launches · practitioner acquisition · organic social · educational content · paid creator campaigns

W / 02Creative campaigns+

A complete campaign built around one product, feature, launch, event or commercial objective. Instead of a collection of disconnected posts, we create one clear idea that gives the campaign a recognizable point of view.

Projects can include
  • Practitioner-audience insight
  • Campaign concept & positioning
  • Creative & verbal direction
  • Content themes
  • Video scripts
  • Supporting social & email copy
  • Calls to action
  • Publishing recommendations
  • Webinar, event or landing-page extensions
W / 03Product & feature education+

Engaging content that helps practitioners understand what your product does, why it matters, and where it fits into their work.

This may include
  • Product walkthroughs
  • Feature demonstrations
  • Practitioner use cases
  • Educational videos
  • Launch content
  • Founder or expert interviews
  • Customer onboarding content
W / 04Webinars, workshops & live education+

Co-branded educational experiences that give practitioners something they can actually use, while introducing your brand in the right context.

Available for
  • Virtual events
  • Brand communities
  • Conferences
  • Professional organizations
  • Customer education
  • Internal brand & marketing teams
W / 05Sponsored content+

Brand integrations across Functional Media content, email and social platforms, placed with care. Every partnership passes one simple test: your product should contribute something useful to the conversation, not simply interrupt it.

W / 06Conference & event partnerships+

Content that builds interest before an event, captures what happens while it is taking place, and extends its value after everyone goes home.

Projects may include
  • On-site creator coverage
  • Speaker & exhibitor interviews
  • Social video
  • Educational recaps
  • Attendee resources
  • Pre-event campaigns
  • Post-event content packages
W / 07Custom collaborations+

I'm also available for co-marketing campaigns, educational resources, guest content, interviews, podcast appearances, and other projects with a strong practitioner-audience fit.

Book a partnership call → Email support@functional-media.com
05 / What I Bring to the Project DEPENDING ON SCOPE

One partner, a full toolkit.

Every project is scoped around what your team actually needs.

06 / The Audience FM / AUDIENCE FILE

Clinicians, yes. Also business owners and buyers.

My audience is functional, integrative, naturopathic, nutrition and wellness practitioners who are caring for patients, building businesses, and making decisions about the products and platforms they use. They are clinicians and health experts, and they are also business owners, marketers, educators, content creators, employers and technology buyers.

FM / AUDIENCE FILE · FULL REACH, ENGAGEMENT & PRACTITIONER-MIX METRICS LIVE IN THE MEDIA KIT View the media kit →
07 / About Melanie FOUNDER FILE
Portrait / Melanie Burton
Melanie Burton, founder of Functional Media
Melanie Burton · Founder, Functional Media

Hi, I'm Melanie.

For more than nine years I've helped healthcare practitioners communicate their expertise, market their work, and build their businesses online. Along the way I've created an extensive library of products, content, newsletters, webinars and strategic resources trusted by 1,100+ practitioners.

That experience gives me a useful vantage point for brand partnerships: I understand the practitioner as a healthcare professional, a business owner, and a customer. I know how to take what your company wants to communicate and connect it to what practitioners actually care about.

Read the full story →